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“SUPERNANNY” (This fall: Mondays at 9:00 p.m., ET) Hailed by the New York Times as “fascinating” and “required viewing;” praised by Oprah Winfrey, David Letterman and Kelly Ripa; acclaimed by such publications as Newsweek, Hollywood Reporter and The New Yorker; and lauded by parents and nannies across America, “Supernanny” is a hit. Jo Frost, as Supernanny, can tame the wildest toddler, soothe the savage six-year-old and get the most difficult child to overcome problems with behavior, sleep, mealtime, potty training and other challenges that have vexed parents around the world for centuries. After just three episodes of the show aired in the U.K. in summer 2004, Jo Frost became Britain’s hottest new TV star and godsend to desperate parents who were dazzled by her amazing results with unruly children. She debuted in America in early 2005 and captivated Americans as well with her practical, no-nonsense style, honed over 16 years of nannying. “Supernanny” is now an international phenomenon; it airs in 47 countries, almost all of them with Frost as Supernanny. The series was nominated for a People’s Choice Award, and her book, “Supernanny: How to Get the Best from Your Children” spent 17 weeks on the New York Times bestseller list, hitting #1 for much of that time. The newest Supernanny book, “Ask Supernanny: What Every Parent Wants to Know” is scheduled to hit bookstores in September.
In Supernanny’s latest season, Jo worked with numerous families with somewhat older children, in the 7-17 year age bracket, as well as families with younger children. In two of the episodes she invited an expert specializing in children with autism and also Down Syndrome to help advise the families. Next season Jo looks forward to continued work with special needs children and helping families learn to accomodate their needs.
In each episode of the television series, this modern-day Mary Poppins observes how the parents handle their day-to-day obstacles with their children. Once she’s assessed the pitfalls, she works with the parents, instilling her tried-and-true methods for transforming unwanted behavior. Then, after demonstrating just how well the new style will work and getting unbelievable results from the children, the parents must fly solo with the Supernanny techniques. For several days they try to implement Jo’s suggestions, and she revisits them at the end of the program to help keep them on track for the future.
Her simple methods stress consistency, communication and reasonable consequences for poor behavior, all delivered with loving firmness. She emphasizes the importance of spelling out the new rules of the household to children in advance, as well as explaining the consequences for infractions. She also candidly points out to parents where they need to be more decisive, more flexible or even how they may need to adjust their expectations of a child’s readiness for certain behaviors. For example, graduating a child to a seat at the dinner table instead of a high chair may be long overdue and provide an easy fix to mealtime misbehavior. When parents witness Jo’s results and -- even better -- achieve them on their own, they are truly believers in the Supernanny way. Best of all, children and adults alike can enjoy the lasting benefits of a more harmonious family life.
Supernanny was just picked up for Season 3, which will begin this fall on ABC. Reruns will air during the summer on Mondays at 9:00 PM, EST. For more scheduling information, visit www.abc.com, keyword: supernanny.
Nick Powell is the creator and executive producer of both the American and British versions of the show. Craig Armstrong is executive producer of the American version. “Supernanny” is produced by Ricochet, Ltd.
ABC Media Relations: Patrick Preblick (212) 456-7819
Photography: www.abcmedianet.com/Photo Hotline 818-460-6611
Had enough of the constant battle to get your children to eat, sleep and behave? Are you exhausted?
CALL ON SUPERNANNY!
Jo Frost is looking for families with children (toddlers to teens) to take part in the third season of her hit family television series SUPERNANNY.
Using the expert techniques that have made ABC’s SUPERNANNY a hit show and her parenting skills book a bestseller, Jo Frost works with families to help with even the toughest toddlers, kids and teens and restore order to American households.
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